Postbacks for Affiliates

Postbacks Overview

Postbacks allow affiliates to receive real-time server-to-server notifications when specific conversion events occur, such as signups or purchases.

By integrating postbacks with your tracking system, you can automatically receive conversion data and match it to the original click. This ensures accurate attribution and consistent reporting in both your system and ours.

When a user clicks your affiliate link, we record the parameters you pass (such as click_id). You can view the full list of supported parameter macros in the table here: [Link].

When a conversion occurs, we send a server-to-server request to your configured postback URL, allowing your system to match the conversion to the original click.

Types of Postbacks

We currently support two types of postbacks:

Dynamic Postbacks (Recommended)

• Supports dynamic parameters in the postback URL
• Compatible with major tracking platforms (e.g., Voluum)
• Allows separate URL endpoints per conversion type (signups and purchases)
• Provides greater flexibility and detailed reporting

Static Postbacks (Legacy)

• Does not support dynamic parameters in the postback URL
• Returns a limited set of predefined data points

Both options are fully supported. There are no plans to deprecate Static Postbacks.

How to Set Up Dynamic Postbacks

1. Navigate to:
   https://chaturbate.com/affiliates/devkit/dynamic_postback/
2. Select “Add New URL” under the Dynamic Postbacks tab.
3. Enter your postback URL and append supported macros to receive specific data. For example:
   https://example.com/postback?click_id={click_id}&payout={payout}&country={country}
4. Select the Transaction Type (Signup or Purchase) if you want to differentiate events.
5. (Optional) If your tracking platform supports checksum validation, enter a Validation Salt to verify postback authenticity.
6. Choose your delivery method: GET (most common) or POST.

How Dynamic Postbacks Work

1. A user clicks your affiliate link.
2. We record your click_id and any additional URL parameters you pass.
3. When the user completes a signup, we send a server-to-server postback to your specified URL, including the macros you defined.
4. If the user makes a future purchase, we send a purchase postback using the same parameters saved at signup, ensuring accurate attribution.

Macros List and Definitions 

These macros can be used within Dynamic Postbacks in the Affiliate Program.

Some macros are system-generated at the time of conversion (such as {payout} or {currency}), while others are affiliate-supplied passthrough parameters that originate from your affiliate link (such as {click_id} or {track_id}).

Dynamic Postback Parameters